Coca Cola Launches New Plastic Reduction and Environmental Protection Packaging
Coca-Cola has introduced its drinking water brand to China in a new packaging designed to reduce plastic and protect the environment
Coca-Cola's new packaging (photo credit: Coca-Cola)
Although the soda itself doesn't use plastic, if you buy a combination of multiple cans, you may see the "plastic rings" stuck on sea creatures in the news pictures.
Recently, Liberty Coca-Cola Beverages, the company responsible for bottling Coca-Cola and other drinks under its leadership, began replacing plastic packaging with a new type of cardboard "KeelClip".
Comparison of new and old packaging of Coca Cola (photo credit: Coca-Cola)
The KeelClip, designed by Graphic Packaging International, uses recycled paper as raw material to protect the top of the can from contamination while also providing enough support for customers to be able to pick up the soda with two fingers at the hollowed-out area.
The company also claims that this design is more paper saving compared to other packaging solutions that also use cardboard.
Coca-Cola's new packaging (photo credit: Coca-Cola)
For Liberty, the new package can reduce plastic by 75,000 pounds a year, and now it has been put on the store shelves in New York, New Jersey and Pennsylvania. Coca-Cola's bottling companies in Europe had already adopted this scheme. Under the general trend of plastic reduction, Tesco, a British chain store, has also came up with another ingenious method from the sales side - to break up the drinks but charging bulk prices. General speaking, multi-bottle packages are cheaper than single-bottle drinks, but multiple bottles have to be wrapped in extra plastic.
Therefore, Tesco has made all its beverages “loose”, but set the price of a single bottle at the same level as a single bottle in a multi-pack. In this way, customers can buy drinks on demand at relatively favorable prices and with a wide range of flavors.
"bulks" its drinks, but sets the price of a single bottle at the same level as a single bottle in a multi-pack. As a result, customers can buy drinks on demand at relatively low prices and with a wide range of flavors.
There are a variety of ways to reduce plastic, and large companies can find breakthroughs in different production and consumption links.
At the same time, Coca-Cola's $1 billion brand “Smartwater” is making a low-key entry into the Chinese market. It fills the gap of high-end water in Coca-Cola China. In terms of packaging, Coca-Cola said, "With the inspiration of looking into the clouds and nature as the inspiration for making water, the fashionable and simple packaging design of Smartwater has quickly become popular in many markets around the world," and will continue this image in China. Smartwater wants to "bring consumers not only quality products, but also an experience", so it attaches great importance to brand building. Since it is difficult to distinguish bottled water, how to give more value to such products has become a breakthrough direction.
